VEGAS Creative Software

I led a comprehensive brand refresh for VEGAS Creative Software, starting with its core product, VEGAS Pro. This project involved a complete redesign of the website and brand identity, along with updates to all social media and retail channels. We made sure to showcase the full power of the software suite, including SOUND FORGE Pro and ACID Pro.

To ensure brand consistency, I simplified the color palette and fully committed to the Exo 2 font, allowing for greater design flexibility in the future.

For the launch, I led the redesign of several key pages, including the homepage, product pages, and pricing page. I also oversaw the creation of a brand-new "All Features" page to better showcase the full capabilities of the software.

I extended the new brand identity to the ACID Pro and SOUND FORGE Pro product pages, ensuring a cohesive look and feel across the entire software suite.

By completely revamping the pricing section, I made it significantly easier for users to understand and navigate. This new, streamlined design not only improved user clarity but also effectively drove upselling by highlighting the value of higher-tier plans.

To ensure brand consistency, I led the design of assets for various marketing channels, including social media, Amazon gallery images, and CRM mailings.